Complete Consulting and Marketing Services
I have been a consultant for over 12 years. My clients are mostly Fortune 500s and midsize companies, with some smaller businesses that are targeting rapid growth. My experience is deep and wide, but my consulting focus is on consumer product companies, retail and bricks and mortar stores, and online marketers. I work with both B2B and B2C companies—and I’m interested in helping any business that utilizes Big Data.
What I specialize in is Engagement Marketing.
What’s that mean? That means I help you reach consumers, customers, and prospects by building relationships, generating more and better leads, and growing revenue and customer lifetime value. I do that by focusing on how you market and sell your products or services based on your consumers’ and customers’ behavior.
Together, we overhaul your omnichannel marketing strategy—connecting with your consumers or customers, wherever they are, whatever they’re doing, whenever they’re looking for or buying your products or services. We also look at your go-to-market strategy.
Today, the key is understanding your customers’ behavior, connecting it to the buying cycle, and implementing it in your marketing strategy—and that’s what I help you do. I become an extension of your team.
Frankly, especially nowadays, most marketing is direct marketing.
If your marketing involves people or businesses and it’s measurable, it’s direct marketing. If you have data—whether that includes social media, loyalty programs, apps, web data, marketing campaigns, PPC, etc.—we can analyze and segment your data based on behavior, preferences, trends, and patterns in your customers’ buying cycle.
You should be employing Engagement Marketing right now because (regardless of what industry you’re in) consumers and customers respond to—AND EXPECT—personalized, relevant, and timely offerings and communication.
That means, defacto, your marketing should be (or already is) direct marketing, regardless of the channel. Your marketing must be focused on engaging your prospects and customers how, when, and where they want to be reached—offering them what they want to know and learn—so you become their solution.
And you must continue to nurture those relationships…
That’s what I help you do—and how I help you build your customer lifetime value.
When I consult for you, you get my dedicated focus. Look around my website to learn more about my background and expertise. I provide a complete toolbox of savvy marketing and sales solutions for B2B and B2C companies.
- Engagement and Ominchannel Marketing Strategies
- In-Depth Market Analysis and Research
- Analytics and Strategic Planning
- Go-to-Market Strategy
- Customer Relationship Management
- Call to Action Gameplan
- Lead Development
- Acquisition and Conversion
- Nurturing Relationships
- Copywriting & Content
- SEO and Search
- Pay-Per-Click and Advertorials
- Social Media Strategies
- Online Marketing
- Direct Mail
- Ad and Campaign Development
Which services are right for you?
I offer potential clients a free 20-minute consultation. If we agree that I can help you, I will create a proposal specifically geared towards your needs.
Typically, I travel to my clients’ office at least once. You get me and my decades of experience. I can do most of my consulting virtually, via phone and video conferencing. And I can do virtual-only consulting, too. I work with leadership teams: C-suite, sales, and marketing.
My consulting includes me interviewing key players in your organization and, if possible, key customers. It’s the best way for me to understand what you need to do to compete in today’s environment—and get the results you want and deserve.
How much does it cost? It depends on what you need. My consulting service is based on a project basis. I don’t charge by the hour because I don’t like my clients thinking they have to watch the clock. Help me understand your budget and what you need help with, and I’ll put together an engagement proposal that will work for you.
You can count on me. I’ll do what I promise, when I promise.
Once we agree on the budget and you have paid your 50% deposit, our consulting engagement will begin with a 60-minute Strategic Analysis.
During your comprehensive 60-minute Strategic Analysis session, we will discuss your business, and I will identify key revenue leverage points and opportunities.
My specialty is finding opportunity gaps… Taking you from where you are today to where you need to be. Fast.
It’s likely your marketing and sales strategies need to be tweaked. You may be leaving large revenue and profit on the table by not leveraging the resources you already have. I help companies quickly identify those opportunities, develop strategies, and design plans to bring them big changes.
My focus is on the value you provide your consumers or customers and help you build customer lifetime value.
I help you identify key areas where you can make the most impact, fast. That means developing your Engagement Marketing strategy (including content) and, for B2B it includes analyzing your customer relationships management (CRM) approach.
My analysis includes how you’re using technology to organize, automate, systemize, and personalize your marketing—and synchronize with sales, marketing, customer service, and technical support.
The sales process has changed drastically. Buyers now go through about 57% – 80% of the purchasing process before ever talking to sales. That means you have to change your strategy and approach. Together, we develop the plan you need to take action right now—fast.
I help you see opportunities clearly and give you a detailed strategic plan for accelerating your revenue and profit. Real results you can measure.
You owe it to yourself to optimize your sales funnel.
Complete the form below, and I’ll contact you with full details on how to schedule your free 20-minute consultation—and then your private Strategic Analysis session.
I look forward to hearing from you… and helping you grow your business.