Copywriting, Consulting, Website, and Marketing Services FAQ
Whether you’re interested in my direct response copywriting, marketing services, or consulting, I’d be glad to speak with you. But to save both of us time, here’s a quick Q&A about my services. That way, you can decide if I’m a good fit for you before you ever contact me.
Much of what’s on this page, you may have already read. But sometimes people ask me about my process. What’s it’s like to work with me. Much of what you’ll find below, you may have read in other sections. And if you’re like me, you like FAQ sections. They’re specific and save time, which is always nice.
And if you have a question I haven’t answered, feel free to shoot me an email. I’d be happy to answer any questions you have about my services or me.
Here’s what I’d like you to know: One of the greatest benefits of working with me is that I have decades of experience selling, marketing, and writing. My depth and breadth includes Fortune 500 companies and niche businesses. My specialty is growing businesses with strategies and tactics to build relationships with consumers and increase revenue. My focus is on building customer lifetime value for you.
That’s my unique selling proposition, if you will. Heavy Fortune 500 experience coupled with cutting-edge direct response training. Strategy. Focus. Know-how.
I’ve done it all — and I always keep learning.
Please, don’t hesitate to send me a note if you have any other questions.
Here are the top questions I’m asked…
“WHAT ARE YOUR QUALIFICATIONS AS A COPYWRITER?”
For starters, I was the president of Whole Foods Markets’ direct marketing/mail companies. Not only did I lead a team of copywriters, designers, and graphic artists, but I helped Whole Foods start several direct marketing businesses. We sold hundreds of millions through the mail, on the phone, and in stores. I was with them when we launched their first websites, too. (I also sold their companies for them.)
I’ve written for companies and across the globe. My copywriting consistently performs above industry standards. In my corporate life, I never missed a single goal, quota, or revenue target. I’ve sold over a billion dollars worth of products (not many people can say that).
Frankly, I left the corporate world to start my own businesses and to write. A published novelist and poet, I created my own six-figure information product that I sold on the internet. My consulting practice grew by word of mouth.
I have real world knowledge about people, sales, marketing, and business. People call me a strategist. And I’ve been called a “turnaround artist” (even in the newspaper) because typically people call me when they’re either stuck or need help growing their business beyond their current plateau.
As far as copywriting… Well, I wandered into that, like many of us do.
I’d been writing multi-million dollar sales presentations, speeches, sale funnels, ad copy, brochures, magalogs, web content, and financial reports, venture capitalist reports, mergers and acquisition analysis, etc. for years. Then my consulting clients started asking me to write their sales letters, video sales letters, email campaigns, sales funnels, and on and on. You get the picture.
I continue to hone my skills. With a masters in language and communication, an undergraduate in business, and MBA studies, it’s obvious I love to learn. I’ve graduated from several highly specialized courses, including direct response copywriting specialty courses, prestigious invitation-only fiction writing conferences, workshops, bootcamps, and seminars.
My training includes copywriting, professional selling skills, consumer product marketing, direct marketing, people skills, personality profiling, fiction writing, poetry, and creative writing.
A sometimes member of the Direct Marketing Association, I am a member of American Writers & Artists.
Before founding Zreil Global Marketing, Inc. in 2003, I climbed the ladder at Fortune 500 companies—Johnson & Johnson/McNeil Consumer Products (Tylenol), Heublein (wine and spirits), Pillsbury, Frito-Lay/PepsiCo, and Whole Foods Market, where I was the president of several subsidiaries.
A published novelist and poet, I also own a real estate investment company— and I actively trade stocks and options.
“DO YOU HAVE A DIRECT RESPONSE AND COPYWRITING BACKGROUND?”
Besides leading Whole Foods Markets’ direct marketing/mail companies — which included MARCOM, writers, graphic artists, web developers, call centers, etc. — I continue to take professional copywriting courses. Sometimes a member of the Direct Marketing Association, I am a member of and have taken multiple courses with American Writers and Artists, the industry leader in training copywriters.
My specialty is direct response — and call to action sales. My passion is writing direct response copy that increases revenue and grows businesses. To do that, I use my Fortune 500 background, skills, talent, passion, knack, and know-how in every direct response project. That’s what I love doing.
After 30 years of sales, marketing, and copywriting, I’ve sold over a billion dollars worth of products and services, written sales letters, articles, sales presentations, brochures, white papers, special reports, email campaigns, product descriptions, taglines, and website copy for people just like you.
My passion is applying consumer insights to help you connect with your prospects. It’s my specialty to get fence sitters, tire kickers, and hungry hunters to take action. And to get them to keep coming back.
“WHAT IS YOUR EXPERIENCE AS A WORDPRESS WEBSITE DESIGNER?”
Funny you should ask. Frankly, I wandered into this field, too. In the late 90’s, Whole Foods decided to venture onto the Internet, I was the president of those companies. We employed over 100 developers, incorporated it with a 500-seat call center, and it (almost) took off. That’s another story for another day…
When I decided to leave the corporate world, I created my first WordPress website with the help of a developer. I sold my information product on the Internet — which quickly became a six-figure business — and created another 25 or so WordPress websites for myself.
Since then, I’ve created over 100 WordPress websites.
When it’s a bigger project, one of my team members will take over the development. (I’m way too picky, aka slower.) In our WordPress websites, we employ copywriting techniques, of course — and I write the direct response copy.
My copywriting specialties are direct response sales letters, funnels, email campaigns, squeeze pages, special reports, and some pretty cool stuff for lots of companies to help them build relationships and grow revenue.
“DO YOU HAVE EXPERIENCE IN MY FIELD?”
Let’s be honest. I don’t hide the fact that I’m not 20-something. If you want to work with me, it’s because you’re looking for depth and breadth.
If you are a business that reaches out to consumers or other businesses, chances are I already have experience dealing with your product or service — either in your category directly or something similar.
Here are just some of the industries I’ve successfully written for: consumer products, retail, nutraceuticals, software, SEO, technology, music, pet products, personal development, non-profits, business opportunities, food, food service, natural and organic products, doctors, dentists, chiropractors… I’m panting now… Let’s just say many many others.
Take a look at my clients and writing samples on this site. Or, give me a call, and we can discuss your specific needs.
Regardless, rest assured that I only work with organizations and businesses that I feel I can write passionately about and fiscally help. Frankly, that’s why I’ve been so successful. I believe in what I sell.
“WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?”
I cover a broad spectrum. My business focuses on copywriting, direct response copy, such as sales letters, video sales letters, email campaigns, web content, sales funnels, special reports, white papers, etc. And I love consulting when my clients want to incorporate digital strategies.
More and more clients are asking me to design their entire websites because they want call to action copywriting and cutting-edge digital strategies.
Often I’m also asked to create marketing communications materials that tie-in with our business strategy, including taglines, ads, feature articles, slide presentations, telemarketing scripts, press releases, newsletters, speeches, web pages, and other Internet based campaigns.
My special knack is being able to understand your business quickly… And help you grow.
Clients know that I can sit down with top executives, marketing managers, sales teams, techies, creative talent, and anyone that works with you. I can speak their language. Because I’ve been there.
Though I can’t predict how many responses my direct response piece will pull for you — so much will depend on what you do with the copy I write — but I can tell you that I know how to get results.
And I guarantee your satisfaction with the copy you receive from me.
“DO YOU OFFER CONSULTING SERVICES?”
After I left the corporate world, that’s all I did for many years. I was a consultant. It’s a lot of fun and I’ve helped a lot of businesses. (And I traveled a lot.)
During that time, I also created my own information product, which turned into a six-figure business. I worked with entrepreneurs, and even start-ups. But before long, Fortune 500’s lured me back in.
Now, I try to only consult for clients that I’ve either built a long-term relationship with, or we’re building one. And if I write your copy, that includes you. My consulting tends to tie-in with my clients’ digital strategies and copywriting (or website) needs.
My consulting clients now are mostly mid-sized companies or Fortune 500s, unless I’m working with one of my long-term entrepreneurs. That doesn’t mean I won’t work with you if you’re smaller. It just means we’ll both want to know you have the budget.
I’d be happy to speak with you about it.
“OKAY. WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?”
For any copywriting assignment — whether a direct response sales letter, email campaign, brochure, white paper, feature article, or website — let me know what you have in mind, and I’ll quote you a price.
For consulting, same thing. Just let me know what you need.
Before I begin any project – or quote a fee – I spend time with you to understand your needs. I like to know how your project fits into your overall goals and mission, and envision how my services can give you maximum results.
My purpose is to increase your revenues and grow your business. I can only do that — and will only accept projects — if I understand what you want to accomplish and feel I can help you. (I’m really not in this just for the money.)
When we discuss your investment in my services, you’ll know exactly what you’re getting. I don’t change my prices. I deliver what I say I will, when I say I will, and for how much I quote.
You can rest assured that I will clearly understand your project. I’ll know what needs to happen for you to achieve success. And I want to be part of you achieving that.
“WHOM HAVE YOU WORKED WITH … AND WHAT DO THEY SAY ABOUT YOUR COPY AND COUNSEL?”
The list of companies I’ve worked with — and brands and services I’ve helped grow — is extensive. My list includes some of the greatest companies in the world, such as Johnson & Johnson, Pillsbury, Heublein (now Diageo), Frito-Lay/PepsiCo, and Whole Foods Market.
In my career, I have worked with thousands of retailers — biggies like Walmart, Safeway, Kroger, Target, CVS, 7-Eleven, Walgreens, and specialty stores and moms and pops. Jamba Juice to Subway. Real estate companies to non-profits. I’ve worked internationally, too, with businesses in Australia, New Zealand, Russia, China, England, Singapore, New Zealand, South Africa, and France.
And since I left the corporate world, I’ve helped 100’s of companies.
You can see a list of some of the companies I’ve worked with in that section.
Frankly, in my 30+ years, I’ve worked with a lot of companies. I didn’t get testimonials in my corporate life because, well, that would be a bit odd. And I haven’t been good about circling back and getting blurbs and quotes from them now (darn me), but I plan to add testimonials soon.
Check with me, and I’ll supply you with quotes from happy clients if that’s important to you. And when I write for you, maybe you’ll be kind enough to give me one without me remembering to ask you.
“HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?”
That depends. Until I know the parameters of your project and what your specific needs are, I won’t know. Be assured, however, I won’t accept a project if I can’t do it in the timeframe you need.
I always factor in enough time to research, create, write, re-write, re-work, polish, edit, and revise until I’m satisfied with every word. That sounds longer than it takes me. However, your satisfaction is very important to me.
Sometimes, you need projects finished fast. I understand. If you have a rush job, just let me know. I always accommodate my long-term clients first. But if I can make it work with my schedule, I certainly will.
If I take on your project, I guarantee you will have the copy on your desk by the deadline we agree on – or sooner. You can depend on me.
“WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?”
Of course I’ll revise. I love it when people love my work, right off the bat, but it’s completely understandable if you need changes. All you have to do is tell me what you want improved and what the changes are, and I’ll make them … fast.
There is NO CHARGE for rewriting. Revisions are included in the flat fee we’ve agreed on for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment.
My clients are typically pleased with my services. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines … and at my expense.
“HOW DO I ORDER FROM YOU?”
Putting me to work for you is simple. Call or write me. We’ll talk.
First, I’ll ask you to tell me about your product or service, or the cause you’re focused on. We’ll discuss your target market. I’ll want to know where you are now with your business — and where you want to be.
If I can help you — and we’re a good fit for each other — I’ll need you to send me your materials, like sales letters, brochures, catalogs, a sample product, website, and any literature that will give me insight into your product/service and prospects. Background information to write your copy.
You can send me a big, hot mess if you’d like to. It won’t bother me. I’ll organize it. And if I have any questions, I’ll pick up the phone or send you an email and ask.
When you give me the go-ahead, and have paid your deposit, I’ll write the assignment for you. You’ll receive your copy on or before the deadline date. And you’ll have this guarantee from me: you will be pleased, or I’ll re-write it.
If you have any other questions, please feel free to contact me.
I hope we’ll be working together soon… Let me write your next direct response sales letter, email campaign, website buildout, white paper, mailing, or brochure. I promise you’ll be delighted with the results.
Best to you,
P.S. If you have an immediate need, you can click here now and contact me. Give me a brief description of the project, and I’ll get back to you within 48 hours (or sooner). There’s no charge to discuss your job with me. Or for me to give you a cost estimate. And there’s certainly no obligation to hire me. Contact me today though. My schedule fills up fast — and I can only accept new clients briefly each year.